NUR

Annual independent International Media Art Festival – 2021-2024.

The name of the annual multiformat event organized by the formate studio stands for “New Unique Reality.” One of its objectives is to work carefully with the architecture of Kazan. During the festival, multimedia art creates new meanings for familiar places, while places that are less popular among tourists and locals regain attention. Since 2021, NUR has been bringing together creative industries representatives from all over the world and is currently one of the largest festivals in Russia. Besides installations, the program includes audiovisual performances, digital art exhibitions, and educational events.