NUR
Annual independent International Media Art Festival – 2021-2024. The name of the annual multiformat event organized by the formate studio stands for “New Unique Reality.” One of its objectives is to work carefully with the architecture of Kazan. During the festival, multimedia art creates new meanings for familiar places, while places that are less popular among tourists and locals regain attention. Since 2021, NUR has been bringing together creative industries representatives from all over the world and is currently one of the largest festivals in Russia. Besides installations, the program includes audiovisual performances, digital art exhibitions, and educational events.
Tales of Time
A projection mapping tour through the history of the Spasskaya Tower of the Kazan Kremlin – 2023. While preparing the projection mapping show, formate studio examined the hundreds of years’ history of the main architectural symbol of Kazan. Images and sounds took the audience on an exciting journey through time. Each part of the show reflected some milestone in the tower’s history, from the 16th century to the present day, emphasizing the future. This allowed the audience to gain a deeper understanding of the significance of the Spasskaya Tower and its role in the cultural history of the city and the Republic of Tatarstan.
Gazprombank
A projection mapping show on the facade of the Winter Palace in St. Petersburg – 2023. The brand presentation within the show addressed two tasks: to describe the bank's advantages and to create an emotional connection with the audience. The projection mapping implemented by the formate studio reflected Gazprombank’s core values in a vivid and memorable image that strengthened the connection with customers and demonstrated the company’s mission.
Prometheus
Projection mapping show with historical context for the Country of Light contemporary media art contest – 2022. The contest entry of the formate studio is dedicated to the key projects of Prometheus, a student design bureau from Kazan, that anticipated global trends in media art. The show was organized to present the events in a seamless chronological order and create a single narrative based on rare archival footage of the bureau’s activities and the architecture of Kazan. The expressive means demonstrated the synthesis of art, history, and modernity.
Judo Grand Slam Tournament
Opening ceremony of the judo tournament on the eve of the Olympic Games in Tokyo and the World Championships in Budapest – 2021. The opening ceremony of the final top-level tournament was conceived by formate studio as an audiovisual narrative about the history and philosophy of judo. Visual elements of Japanese and Russian cultures were displayed on the tatami using projection mapping. The artistic synchronization of 80 lighting devices with the text and music created an atmosphere of tense expectation. At the climax, the audience applauded to support the tournament participants and “started” the heart of the champion.
