Dvizhenie
Opening ceremony of Russia's leading real estate forum – 2024. Every year, the leading real estate forum in Russia, Dvizhenie, brings together thousands of industry professionals at Krasnaya Polyana. To surprise the guests of the opening ceremony of the 5th forum, formate specialists presented a unique combination of elements: different kinds of light, lasers, and graphics. The visual concept of the show was based on the idea of mankind's encounter with space. A mysterious entity in a sphere arrives to emit energy that drives the growth of new buildings, symbolizing people as stars that create new opportunities.
Kazanysh
Graphics for the opening ceremony of the International Architecture and Construction Forum – 2023. The graphics for the opening ceremony were designed to convey the concept of the Kazanysh International Architecture and Construction Forum in 2023 – a reflection of identity. The visuals encouraged viewers to think about the importance of individuating the urban environment and revealing the uniqueness of each location. The images suggested the question: “How to preserve and strengthen the spirit of the city by creating spaces that reflect its history and culture?”
Peace and Kindness Cup
Multimedia show at the opening ceremony of the tennis tournament – 2020. The main theme of the opening ceremony of the annual sports event was the eternal aspiration to move forward. Our formate studio embraced it and used the metaphor of a ray as the basis for the visual and technical design of the ceremony. It became a symbol of both infinity and the trajectory of a tennis ball. A court was set up right in the concert hall, where the performers illustrated the dynamics of tennis through choreography. Special rackets with mirrors in the hands of the performers reflected laser beams and increased the emotional effect caused by the light. The synchronization of graphics and lasers made the show more spectacular.
DID Forum
Multimedia show as part of the opening ceremony of the Digital Innopolis Days (DID) forum – 2022. Every year, the Digital Innopolis Days (DID) forum, which focuses on the role of digitalization, attracts technology startups and the country’s innovation community to Russia’s youngest city. Through the computer graphics displayed at the opening ceremony, the formate team reflected the main idea of the event – we can transform along with the rapidly changing world.
Judo Grand Slam Tournament
Opening ceremony of the judo tournament on the eve of the Olympic Games in Tokyo and the World Championships in Budapest – 2021. The opening ceremony of the final top-level tournament was conceived by formate studio as an audiovisual narrative about the history and philosophy of judo. Visual elements of Japanese and Russian cultures were displayed on the tatami using projection mapping. The artistic synchronization of 80 lighting devices with the text and music created an atmosphere of tense expectation. At the climax, the audience applauded to support the tournament participants and “started” the heart of the champion.
Wish
"Wish" is an audiovisual installation created specifically for the central New Year’s tree in Kazan and was showcased in January 2025 during the winter holidays. This metaphorical audiovisual journey explored themes of challenge, perseverance, and transformation. At its climax, the narrative offered viewers a special moment—a time to make a wish and begin a new chapter in their own story.
Dvizhenie 2025
For the second year in a row, formate studio is participating in the creation of the opening of the largest real estate forum, “Movement.” In 2025, the show was built around the idea of a turning point—in recent years, the real estate market in Russia has cooled down, and the world seems to have frozen and plunged into darkness. But the forum participants are people who, despite everything, continue to move forward.
