Dvizhenie
Opening ceremony of Russia's leading real estate forum – 2024. Every year, the leading real estate forum in Russia, Dvizhenie, brings together thousands of industry professionals at Krasnaya Polyana. To surprise the guests of the opening ceremony of the 5th forum, formate specialists presented a unique combination of elements: different kinds of light, lasers, and graphics. The visual concept of the show was based on the idea of mankind's encounter with space. A mysterious entity in a sphere arrives to emit energy that drives the growth of new buildings, symbolizing people as stars that create new opportunities.
TON
Scenic design for a music event held as part of the NUR festival – 2023-2024. “TON” means “night” in Tatar, and all events are designed to make the guests feel the spirit of the night. Each time, the music event takes place in a new and unusual location, and formate creates unique scenic designs for them using a wide range of tools.
Peace and Kindness Cup
Multimedia show at the opening ceremony of the tennis tournament – 2020. The main theme of the opening ceremony of the annual sports event was the eternal aspiration to move forward. Our formate studio embraced it and used the metaphor of a ray as the basis for the visual and technical design of the ceremony. It became a symbol of both infinity and the trajectory of a tennis ball. A court was set up right in the concert hall, where the performers illustrated the dynamics of tennis through choreography. Special rackets with mirrors in the hands of the performers reflected laser beams and increased the emotional effect caused by the light. The synchronization of graphics and lasers made the show more spectacular.
DID Forum
Multimedia show as part of the opening ceremony of the Digital Innopolis Days (DID) forum – 2022. Every year, the Digital Innopolis Days (DID) forum, which focuses on the role of digitalization, attracts technology startups and the country’s innovation community to Russia’s youngest city. Through the computer graphics displayed at the opening ceremony, the formate team reflected the main idea of the event – we can transform along with the rapidly changing world.
Penta
Audiovisual art performance – 2023. “Penta” is an abbreviation for the name of the scale that underlies the musical theory of many world cultures. The performance explores the pentatonic phenomenon by trying to reconstruct the processes at the level of sound and image simultaneously. The audio consisted of traditional folk instruments and experimental electronic sound, while the visual part displayed pentatonic scale as visual imagery in real time. Penta premiered at the New Stage of the Alexandrinsky Theater in St. Petersburg and the Artplay Media Center for Digital Art in Kazan.
Judo Grand Slam Tournament
Opening ceremony of the judo tournament on the eve of the Olympic Games in Tokyo and the World Championships in Budapest – 2021. The opening ceremony of the final top-level tournament was conceived by formate studio as an audiovisual narrative about the history and philosophy of judo. Visual elements of Japanese and Russian cultures were displayed on the tatami using projection mapping. The artistic synchronization of 80 lighting devices with the text and music created an atmosphere of tense expectation. At the climax, the audience applauded to support the tournament participants and “started” the heart of the champion.
Savin Premier
The opening ceremony of the third NUR International Media Art Festival in a residential neighborhood – 2023. In 2023, a collaboration between formate and the Sadovoye Koltso group of companies made it possible to hold a large-scale opening ceremony of the third NUR International Media Art Festival. The public ceremony, which included an open-air concert and the premiere of an installation, took place in the Savin City residential neighborhood in Kazan. The focus was on the generative graphics by formate studio, which complemented live performances by the LS Orchestra, neoclassical composer Nikola Melnikov, and singer Erika Lundmoen. The synergy of art and modern technologies was emphasized by a multimedia installation created by radugadesign studio, a participant of the festival, in a premium-class Savin Premier residential complex that was under construction.
