Unboxing

Client: CILAF | CHINA

2025

  • CGI
  • Projection Mapping
  • Production management
  • Concept
  • Creative Direction
  • Engineering
  • CG & Motion
  • Light
  • Show Control
  • Tech Production

ABOUT

“Unboxing” is an architectural mapping presented at the Chongqing International Light Art Festival in China.

CONCEPT

The projection turned the façade into an object being “unboxed”: the building appeared to shed its layers to ASMR sounds, drawing viewers into a sensory dialogue with the space. The work gently pokes fun at both digital culture and the Chinese megacity itself — the city’s true face here is not a final image, but a game of continuous discovery.