Unboxing
- Production management
- Concept
- Creative Direction
- Engineering
- CG & Motion
- Light
- Show Control
- Tech Production
ABOUT
“Unboxing” is an architectural mapping presented at the Chongqing International Light Art Festival in China.
CONCEPT
The projection turned the façade into an object being “unboxed”: the building appeared to shed its layers to ASMR sounds, drawing viewers into a sensory dialogue with the space. The work gently pokes fun at both digital culture and the Chinese megacity itself — the city’s true face here is not a final image, but a game of continuous discovery.