Digital Memory
- Production management
- Concept
- Creative Direction
- Engineering
- CG & Motion
- Light
- Show Control
- Tech Production
ABOUT
The “Digital Memory” — a project by formate in partnership with Yandex 360 for the NUR 2025 festival.
CONCEPT
A large-scale facade media installation inspired by the venue’s history and the legacy of SKB Prometheus — the legendary Soviet design bureau that pioneered media art and light-music — turned the architecture into a living image of digital memory.
The project built a bridge between the inner world and digital reality, where the past doesn’t disappear but transforms: visitors were given the chance to step inside their own digital storage, embark on a journey through memories, and touch visualized emotions.
