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Client: T-Bank

2026

  • Generative content
  • Installation
  • Production management
  • Concept
  • Creative Direction
  • Engineering
  • CG & Motion
  • Light
  • Show Control
  • Tech Production

ABOUT

A collaborative project by Nadya Kimelyar × T-Bank for NUR’26.

CONCEPT

At first, the viewer sees only themselves and the surrounding space reflected in the water. Gradually, a digital layer emerges within the reflection, blurring the boundary between the observer and the image.

The visual system becomes a metaphor for T-Bank’s space of possibilities, revealing itself differently to each person. The installation’s original soundtrack was created by QOSH, combining electronic music with traditional Tatar motifs.