IRIS

Client: Zolotoye Yabloko

2026

  • Generative content
  • Installation
  • Interactive Systems
  • Production management
  • Concept
  • Creative Direction
  • Engineering
  • CG & Motion
  • Light
  • Show Control
  • Tech Production

ABOUT

An interactive installation exploring the natural uniqueness of each person, created by formate in collaboration with beauty retailer Zolotoye Yabloko for NUR 2026.

CONCEPT

The IRIS becomes a natural code of individuality: visitors captured a macro shot of their eye, which was transformed in real time into a dynamic visual composition on a large LED screen.